About Agency Software Lab

Agency Software Lab is an independent publication about CRM, automation, funnels, AI and software used to run marketing agencies.

We organize software around real operating decisions rather than publishing a separate page for every keyword variation. Commercial relationships are disclosed, and we do not claim firsthand product experience unless it is actually documented.

Our current editorial focus includes HighLevel because its broad agency feature set touches several important software categories. HighLevel does not own or operate this site.